Our Hamburg team decided to participate in this year’s edition of the Altonale in order to widen the Citizen Mobility Community, leveraging a festival that takes place in the centre of Altona, and generate publicity for the project.
Ok, but… what is the Altonale?
Altonale is the Northern Germany’s biggest cultural festival which is organised by Altonale GmbH, a non-profit cultural organisation. Altonale aims to make visible the local and international diversity in the district, to promote the mutual acceptance and to develop sustainable and open networks for art and culture. Every year, around 2,000 artists, 180 organisations and numerous business people and companies develop an extraordinary cultural programme from the district for the district and far beyond. This year, a mobility corner was featured within the festival area and we did not want to miss it!
What did we do?
Citites-4-people was invited to take participate with an own stand in the festival under a 3x6m tent. Our local team used the occasion to inform people about the project and the ideas collected so far to improve mobility in Altona. Moreover, the team aimed to use the two-day event to have people rank those ideas. Passers-by were asked to vote for the best idea in an alternative, visually-effective way: all the ideas that had been collected during previous events were summarised and reduced to 10 topics. Each of the 10 topics was linked to a glass bottle and people simply had to use a spoon full of beans to fill in the bottle whose idea they liked the most. The bottles filled up at different speeds during the festival, providing a nice and immediate rendering of the ranking process.
Kids were not left out: a corner with a desk, a chair and many colourful pens offered a space where children could draw future mobility devices. Even adults sat down and provided ideas and suggestions. gadgets and candies were distributed – clearly, with our logo on. Blue and white became popular colours during the event.
What can we improve?
Next time we will try to have more digital activities. The candies worked well for children, the gadgets and voting for adults, but the youngsters would have needed something more techy. It’s a lesson learned for the next event!
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